A few specific fixes for haslemereframing.com

A visual craft, with almost none of the work on show.

What I sawFraming sells on what the finished piece looks like, yet haslemereframing.com is a thin Squarespace template that shows only a handful of banner images and no proper gallery. The strongest thing you have, the framed work itself, the hand-gilded mouldings, the box frames, barely appears. The footer copyright still reads 2021, which a first-time customer reads as a site nobody has touched in a while.

What the rebuild doesThe rebuild leads on the work: a framed hero, a three-panel gallery of real pieces with proper captions, and a dedicated band for your own hand-finished frames. Each photo sits inside a bevelled mount-board device so the whole page reads like framed work, not a builder template.

The Squarespace listing tells Google your hours are blank.

What I sawIn the page source the site outputs a business listing whose opening-hours field is literally empty: "openingHours": ", , , , , ,". There is only a generic Organization tag, no proper LocalBusiness type, no location detail Google can read, and the contact email in the data is an old btconnect address rather than the one you actually use. So search engines cannot reliably show you as a Haslemere framer with hours, an address and a service.

What the rebuild doesThe rebuild ships correct structured data: an ArtGallery and local-business record with your full Stable Market address, phone, the right email, your real Tuesday to Saturday hours, and a frequently-asked-questions block. The things Google needs to show you properly, hours, location, service, are all there and accurate.

Thirty years of craft and the family story are nowhere on the homepage.

What I sawSarah came into framing in the late 90s and opened the studio in 2004; Elliot joined the bench in 2019 and started your own hand-gilded and hand-painted range. The conservation grade, the Fine Art Trade Guild standard, the over-1000 mouldings, the unhurried one-to-one appointments, these are the reasons to choose you over a high-street frame, and they live on inner pages or not at all. The homepage does not make the case.

What the rebuild doesThe rebuild opens on the family and the appointment, names Sarah and Elliot in the first paragraph, and carries a short story block with a timeline and the studio sample-wall photo. The conservation standard stops being a footnote and becomes the reason to book a time.